popularise v 1: cater to popular taste to make popular and present to the general public; bring into general or common use; "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors" [syn: {popularize}, {vulgarize}, {vulgarise}, {generalize}, {generalise}] 2: make understandable to the general public; "Carl Sagan popularized cosmology in his books" [syn: {popularize}]