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Persuasive \Per*sua"sive\, n. That which persuades; an inducement; an incitement; an exhortation. -- {Per*sua"sive*ly}, adv. -- {Per*sua"sive*ness}, n.
persuasiveness n : the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty; "the strength of his argument settled the matter" [syn: {strength}] [ant: {unpersuasiveness}]