资料来源 : Free On-Line Dictionary of Computing

Customer Relationship Management
     
         (CRM, CIS, Customer Information Systems, Customer
        Interaction Software, TERM, Technology Enabled Relationship
        Manager) Enterprise-wide software applications that allow
        companies to manage every aspect of their relationship with a
        customer.  The aim of these systems is to assist in building
        lasting customer relationships - to turn customer satisfaction
        into customer loyalty.
     
        Customer information acquired from sales, marketing, customer
        service, and support is captured and stored in a centralised
        {database}.  The system may provide {data-mining} facilities
        that support an {opportunity management system}.  It may also
        be integrated with other systems such as accounting and
        manufacturing for a truly enterprise-wide system with
        thousands of users.
     
        (1999-08-20)